‘Love is’ is Turkish chewing gum with liners about love, popular in Post-Soviet countries in the 90th.  The author of the famous images on chocks is New Zealander Kim Grove Casali, first invented comics in 1970. At first black and white comics has appeared on the editorial page of the Los Angeles Times and won the first popularity, been weekly publishing in the latest issue of the newspaper.

Source: http://www.loveisfan.com/history