ADhibition

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Sony Australia has committed to offsetting all carbon emissions caused  by their corporate travel. To celebrate this and their ongoing  partnership with Landcare Australia, Saatchi & Saatchi Sydney  created a living breathing grass car that was built from the ground up.  The car was parked around various public locations in Sydney to  highlight the importance of being a responsible corporate citizen and to  encourage other organisations to follow suit.

(Source)

Sony Australia has committed to offsetting all carbon emissions caused by their corporate travel. To celebrate this and their ongoing partnership with Landcare Australia, Saatchi & Saatchi Sydney created a living breathing grass car that was built from the ground up. The car was parked around various public locations in Sydney to highlight the importance of being a responsible corporate citizen and to encourage other organisations to follow suit.

(Source)

Filed under creative creativity advertising Sony Sydney carbon emissions Landcare Australia Saatchi & Saatchi car

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By establishing a game between the headline and the “in between the lines”, superficiality and depth, common sense and a critical view, the campaign focuses on showing that Newsweek is different from the other publications because it offers to its readers deep analysis about the main issue of today. 

By establishing a game between the headline and the “in between the lines”, superficiality and depth, common sense and a critical view, the campaign focuses on showing that Newsweek is different from the other publications because it offers to its readers deep analysis about the main issue of today. 

Filed under advertising creative creativity Creative Advertising newsweek