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Posts tagged IKEA

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IKEA’s Internationalization: advertising in different countries

Check this out and compare IKEA’s advertising in different countries. Do you think it is similar or different? That is what we call ‘Culture Adaptation’. 


 United States

United Kindom ‘Elite Designers Against Ikea’

Germany ‘Play’


Italy ‘You can get more’

Turkey ‘Need Space?’

Russia ‘Do you have an idea? there is IKEA!’

IKEA Glasgow ‘Glasgow’s Gone Soft’ (also deserves to be mentioned here )

Portugal ‘Live your home’

China ‘create more space’

Filed under advertising Ikea adaptation culture differences ads