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Coca Cola Advertising in the 1960’s

In 1963 Coca Cola experienced one of its most successful advertising campaigns up until then. It was partly due to a huge radio success caused by the “Things go better with Coke” jingle. By having different artists such as Tom Jones, The Supremes and Marvin Gaye singing the jingle in their own unique style, the media attention was remarkable.

However, I am not so sure about vanilla ice cream on top of my Coke!

Filed under vintage advertising coca cola 1960