United Colors of Benetton advertising does not ask people to buy clothes. It provokes controversial discussion on social issues: racism, discrimination, AIDS and others.
Print depicting a black woman breastfeeding a white baby was the most awarded in the Benetton’s advertising history.
All people are linked to each other; and we have to admit that.
Photo of African female albino, disapproved by her native tribe
French cemetery of soldiers killed in WWI. The philosophy of equality: there is one end, regardless of race, religion, etc.
Benetton against AIDS
One of the most prohibited prints in the history of advertising. It was included in the Guinness Book as “The most controversial ad campaign.”
Three human heart with the words ”white” “black,” “yellow” represent another anti-racist appeal for human equality.
Scandalous poster with mating horses: animals are not confused by the difference in their color, but people usually are.
Dying of AIDS David Kirby and his suffering family.
People get into the container to leave a dangerous place.
Albanian refugees are getting on an Italian ship on the ropes.
Bloody clothes of a soldier who was killed in the war in Yugoslavia.
Black soldier with Kalashnikov and human tibia
The kiss of Pope Benedict XVI and Egyptian Imam is a call to overcome hatred for the sake of good.
The monkey seized from illegal traders of exotic animals
Hunger is one of the main global issues