Check this out and compare IKEA’s advertising in different countries. Do you think it is similar or different? That is what we call ‘Culture Adaptation’. 

Sweden

 United States

United Kindom ‘Elite Designers Against Ikea’

Germany ‘Play’

Norway

Italy ‘You can get more’

Turkey ‘Need Space?’

Russia ‘Do you have an idea? there is IKEA!’

IKEA Glasgow ‘Glasgow’s Gone Soft’ (also deserves to be mentioned here )

Portugal ‘Live your home’

China ‘create more space’